The Client
Arab Bank is the largest bank in the Arab region with a presence in every Arab country in which private sector banking services are permitted, a global network of more than 400 branches and offices on five continents. The institution started operations in Jerusalem in 1930, and has a consistent record of profitability and an unequalled reputation for prudence and reliability. Its growth has taken place against a background of continuing political change throughout the Middle East.

Arab Bank's customer services include ATMs, corporate banking, phone banking, Internet Banking, Visa cards, Visa Electron cards and National Express cards service. The bank has more than 300 ATMs operating in 10 countries and was the first bank to introduce ATM services in Jordan, Lebanon, Palestine and Yemen.

The Challenge
Arab Bank has always excelled in blending its long historical experience and a reputation for prudence with the introduction of the latest in technology to ensure the most effective management and customer services. The bank wanted to extend that next-generation technology trend by providing its customers with a new, innovative retail delivery channel.

The Solution
The proliferation of wireless devices provides Arab Bank with one of the most exciting opportunities to connect with their customers and provide them with real-time banking. Arab Bank was one of the pioneer banks to launch Euronet mobile banking services featuring any time, any place access to customer account information and personalized alerts on account activity. The solution was deployed in conjunction with Euronet and Click GSM, the Vodafone subsidiary in Egypt.

The mobile banking software, which includes Sim tool kit (STK)-based account access and a sophisticated event messaging solution, enables customers to access real-time alerts. Click GSM provides STK-based menus that the Arab Bank's mobile banking subscribers can use to easily perform banking functions from their GSM telephones.

The Results
Mobile banking was successfully implemented in Egypt, involving several clients. Due to the successful roll-out of the system in Egypt, Arab Bank expanded it's mobile banking reach and implemented the solution in Jordan and Palestine, as well.

"Euronet's quick-to-market solution enabled us to be one of the first banks in Egypt to provide mobile services to our customers," said Mr. Atef Sono, Arab Bank - Egypt Vice President, Management & Information System Manager. "This distribution channel enhances our existing electronic touchpoints and helps differentiate us from our competitors."