The Value of Diverse Product Offerings
Michael J. Brown, Euronet Chairman and CEO, discusses importance of providing varied solutions to customers.

When entrepreneur Henry Ford became complacent with his Ford Model T and refused to innovate, he fell from the top.

Ford wrote, "It is strange how, just as soon as an article becomes successful, somebody starts to think that it would be more successful if only it were different. There is a tendency to keep monkeying with styles and to spoil a good thing by changing it."

Think of what state the financial industry would be in if they took Ford's opinions to heart. Instead, we at Euronet are constantly "monkeying" to supply new and existing customers with state-of-the-art financial transaction solutions for leveraging numerous languages, currencies and devices.

We are continually innovating new transaction types and electronic capabilities, creating new payment options for an increasing array of customer touchpoints that include ATMs, POS devices and mobile phones. We also have provided our clients with the solutions that give customers consistent and accurate account information including up-to-date balances, complete transaction sets and bill payment recipients across multiple touchpoints for more than 25 years. These electronic financial solutions and additional transaction venues provide access and expediency to an expanding consumer base.

For example, in 2000 we became the first Central European operator to offer the ability to recharge prepaid mobile airtime through the ATM. Today, mobile clients can recharge their prepaid accounts from Euronet-driven ATMs in nine countries. Also we can easily add these revenue generating transactions to ATMs that are driven by others. One significant example of these services is offering Orange prepaid airtime on more than 3,000 Abbey National ATMs in the UK.

You can find other ways Euronet provides diverse product and service offerings in this newsletter, Transaction Talk. I hope you find that Transaction Talk serves as a valuable resource for all of your electronic financial transaction needs.

Best Regards,

Michael J. Brown,
Euronet Worldwide Chairman and CEO